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iContent: The Heart of Your Site Focus your message for the World Wide Web with iContent™ from GMOTION.com. Whether you need help adapting existing content to the web or whether you are building your message for the first time, GMOTION can help. Using a mix of copywriting, copyediting, and usability consultation, GMOTION will work with you to make certain your content meets the unique demands of the Internet. iContent™ also offers multimedia support, ranging from video presentations to streaming audio and video. Contact us so that we can sit down with you and plan the way you will present your message online.

Customer Spotlight: PowerPosture: Improved Content, Improved Revenue Biophysicist John Christman came to us with a simple request: "Make my web site pop." PowerPosture, Dr. Christman's self-help/exercise program to improve posture, physical work ability, and athletic performance, was preparing to experience a significant price shift. Dr. Christman wanted to enhance the content on PowerPosture.com in a way that would not only justify the price change, but would draw visitors further into the site--turning browsers into buyers. Our iContent™ team worked with Dr. Christman to revise existing content for greater impact, strengthening the PowerPosture "pitch," and emphasizing the program's "Double Money Back" guarantee. Additional content was added to further hook visitors, including enhanced benefits sections appealing to specific markets and "a personal letter from Dr. Christman." The result? PowerPosture's price change not only went through smoothly, but traffic to the site and sales increased sharply--Dr. Christman couldn't be more pleased.